SWIPE is a youth-focused mobile plan by Slovak Telekom — designed around freedom, nightlife, and flexible choices. As part of a campaign built on the idea „Party podľa teba“, Telekom (via Mertel) invited us to shape the visual identity for a series of branded experiences aimed at the club scene.
In collaboration with Mertel agency, who led the event concept and production, we created a vibrant digital and physical system tailored for nightlife — from LED screen visuals to entry wristbands, drink cans, and ice buckets.
The result: a campaign space that felt tactile and alive.
Designed for the night, made to be remembered in the morning.
