CK Himalaya is a Czech outdoor travel agency with decades of experience in high-altitude expeditions and trekking adventures. With a strong legacy behind them, they needed a modern identity that would speak to a new generation of travelers, without losing the trust they’ve built.

The new logo centers on a stretched “M” in HIMALAYA, forming a peak, a bold but simple gesture that symbolizes elevation, ambition, and the heart of the journey. The icon builds on this moment, adding a rising sun to reflect both adventure and safe arrival.The result is a confident, clean identity that bridges past and future and it’s ready to stand tall in both physical and digital environments.